Everything You Need to Know About Apple’s 2025 Flagship Lineup

The iPhone 17 series is shaping up to be one of Apple’s most exciting releases in years. With rumors swirling about a new iPhone 17 Air, major camera upgrades, and a potential redesign for the iPhone 17 Pro Max, Apple fans have plenty to look forward to. This in-depth guide covers all the latest leaks, specs, pricing, and release details for the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Air, based on the most credible reports as of May 22, 2025.

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iPhone 17 Series: Key Models and Expected Changes

Apple is expected to launch four models in the iPhone 17 series:

1. iPhone 17 (standard model)
2. iPhone 17 Air (ultra-thin replacement for the Plus model)
3. iPhone 17 Pro
4. iPhone 17 Pro Max

The biggest surprise is the rumored iPhone 17 Air, which could be Apple’s thinnest iPhone ever at just 5.5mm thick37. Meanwhile, the iPhone 17 Pro Max is rumored to get a redesigned camera system and improved battery life.

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iPhone 17 Release Date: When Will It Launch?

Apple has a long-standing tradition of announcing new iPhones in September, and the iPhone 17 series is expected to follow suit. Based on past patterns, the likely announcement date is September 9, 2025, with preorders starting on September 12 and availability from September 19.

However, the iPhone 17 Air might see a staggered release, similar to how the iPhone 14 Plus launched later than other models. If so, it could arrive in October 2025.

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iPhone 17 Price: How Much Will It Cost?

Apple is reportedly increasing prices across the iPhone 17 series, citing design upgrades and inflation310. Here’s the expected pricing:

Model	Starting Price (USD)	Starting Price (CAD)
iPhone 17	$799	~$1,100
iPhone 17 Air	$899	~$1,300
iPhone 17 Pro	$1,099	~$1,500
iPhone 17 Pro Max	$1,199	~$1,650

The iPhone 17 Air is positioned as a mid-tier option, replacing the iPhone 16 Plus but with a slimmer design and higher price tag.

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iPhone 17 Air: The Thinnest iPhone Ever

The iPhone 17 Air is rumored to be just 5.5mm thick, making it thinner than the Samsung Galaxy S25 Edge (5.8mm)3. Key features include:

• 6.6-inch LTPO OLED display with 120Hz ProMotion (finally on a non-Pro iPhone).
• Single 48MP rear camera (a downgrade from the Pro models).
• A19 chip (not the Pro variant).
• 2,800mAh battery (smaller than the iPhone 16’s 3,561mAh but using high-density tech).
• No physical SIM slot (eSIM-only in all markets).

The iPhone 17 Air could weigh just 145 grams, making it one of the lightest flagship phones ever.

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iPhone 17 Pro & Pro Max: Major Camera and Design Upgrades

The iPhone 17 Pro Max is expected to feature:

1. New Camera System

• 48MP Telephoto lens (up from 12MP) with 3.5x optical zoom6.
• Mechanical aperture for adjustable depth of field (a first for iPhones)1.
• Horizontal “camera bar” design (similar to Google Pixel)6.

2. Performance & Display

• A19 Pro chip (3nm or possibly 2nm process)6.
• 12GB RAM (up from 8GB in iPhone 16 Pro)6.
• Smaller Dynamic Island (only on Pro Max)1.

3. Battery & Charging

• 4,700mAh battery (larger than iPhone 16 Pro Max)5.
• 35W wired charging (slight bump from 30W)12.
• Reverse wireless charging (7.5W) for AirPods & Apple Watch5.

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iPhone 17: What’s New in the Standard Model?

The iPhone 17 (non-Pro) is getting some long-awaited upgrades:

• 6.3-inch display (up from 6.1 inches)2.
• 120Hz ProMotion (finally matching Pro models)2.
• A19 chip (same as iPhone 17 Air)1.
• 24MP front camera (up from 12MP)6.

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Final Thoughts: Should You Wait for the iPhone 17?

The iPhone 17 series is shaping up to be a major upgrade, especially with the iPhone 17 Air and iPhone 17 Pro Max. If you’re looking for better battery life, a slimmer design, or advanced cameras, waiting until September 2025 could be worth it.

However, if you need a phone now, the iPhone 16 Pro Max remains a powerhouse. But for those who want Apple’s thinnest iPhone ever, the iPhone 17 Air could be a game-changer.

Stay tuned for more updates as we get closer to the official iPhone 17 launch date!

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Key Takeaways

✅ iPhone 17 Air – Thinnest iPhone ever at 5.5mm, 6.6-inch display, 899startingprice.✅∗∗iPhone17ProMax∗∗–48MPtelephoto,mechanicalaperture,12GBRAM.✅∗∗iPhone17ReleaseDate∗∗–Likely∗∗September9,2025∗∗,withsalesstarting∗∗September19∗∗.✅∗∗PriceIncreases∗∗–iPhone17ProMaxcouldcost∗∗899startingprice.✅∗∗iPhone17ProMax∗∗–48MPtelephoto,mechanicalaperture,12GBRAM.✅∗∗iPhone17ReleaseDate∗∗–Likely∗∗September9,2025∗∗,withsalesstarting∗∗September19∗∗.✅∗∗PriceIncreases∗∗–iPhone17ProMaxcouldcost∗∗1,199**, iPhone 17 Air $899.